Join Valerie Boffy—founder and CEO of Scentcraft, co-founder of Artyficial.ai, and the sixth woman to summit Mount Everest—for an inspiring business masterclass. Drawing from her extraordinary journey across startups and emerging tech, Valerie will share powerful insights on building brand awareness, cultivating resilience, and driving innovation. This session is a must for entrepreneurs and business leaders looking to elevate their game.
From Luxury to AI: Valerie Boffy’s Journey of Innovation and Leadership:
Experienced executive and entrepreneur with 30+ years in luxury, brand strategy, and innovation. I began my career in senior sales and marketing roles at iconic brands like Cartier, Bally, and Estée Lauder, developing a deep understanding of what makes a brand timeless and desirable.
Since 2016, I’ve co-founded and led multiple ventures at the intersection of luxury and technology—including Waft.com, a direct-to-consumer custom fragrance brand; Scentcraft.com, an AI-powered platform for personalised scent gifting; and LeParfum.ai, an ambassador-led fragrance branding program. Across all ventures, I served as CEO and co-founder, building category-defining experiences, testing scalable models, and constantly evolving based on market feedback.
With deep expertise in luxury consumer behaviour, DTC strategy, and digital brand building, I’m now looking to support family offices in identifying and evaluating high-potential ventures—particularly in lifestyle, consumer tech, and emerging luxury. I bring both strategic insight and hands-on operational know-how to help unlock long-term value.
